What is “Mood Board” ?

A moodboard (or mood board) is the perfect way to set the visual direction for a creative project. Designers, illustrators, photographers, filmmakers and all types of creative professionals create moodboards as a free-form way to communicate the “feel” of an idea.

But moodboards have come a long way from the days of attaching printed images to physical boards. Modern digital moodboards are dynamic, flexible and shareable, unlocking a whole new world of creative possibilities.

  • Mood boards allows us to collect the thoughts, feelings, ideas in one place helping to form a clear concept of design and build it systematically without getting into more doubts and confusions.
  • It is also a good way to store and keep the personal preferences like clients’ favorite color from scrambling into the overall concept of design.
  • There is a proverb “A Picture Is Worth A Thousand Words” suits perfectly here as the mood board reveal the ideas through pictures and images which otherwise are difficult to express in words.
  • It displays what the end product will look like. If not satisfied, changes can be made with discussion with the designer.

Mood board is widely used for interior designing. An interior design mood board is a great way of presenting and displaying the initial ideas to the clients. It helps to get their input and have a clear idea of the ambiance and looks of the design. This also makes the client feel that they are an active part of the design and their ideas and preferences hold importance to the designer